Why Did We Design an Eco-Friendly Website?

In our approach to build a more sustainable future for all through digital solutions, we wanted our values and commitments to align in all parts of the services we offer. The wondrous progress in information, communication and technology made possible by digital transformation has also come hand in hand with great environmental concern regarding power-hungry data centres, clouds, polluting electronic waste and rare resources extraction to name but a few.

The environmental impact of the Internet

In truth, it is easy to surf the web without thinking about the reality behind our screens and its impact on climate change. Still, figures speak for themselves as data centres around the world are responsible for approximately 2% of global electricity supply consumption and 3% of global greenhouse gas emissions, which is even slightly higher than global aviation [1]. Indeed, although the warehouses that stock and process our data to power the Internet seem low-key compared to aircraft, they require colossal amounts of electricity for their infrastructure and servers as well as considerable air-conditioning to consistently cool the latter down. Most often, this source of energy comes from the burning of fossil fuels.

On the long-term, the environmental impact of web activity is set to grow exponentially and hinder our ability to reach global targets if no shift in practice occurs. One of the main reasons for this being that to this day, only a little over half of the global population uses the Internet [2]. 

How we participate in making the web greener

POMMINE is committed to putting digital technologies to use in a responsible way. This is why we decided to eco-design our website from code to hosting provider to minimise our digital carbon footprint without compromising on service and user experience. In fact, on average, POMMINE is 95% cleaner than other web pages and produces over a year: 

  • 4.74kg of CO2 equivalent – The same weight as 0.03 sumo wrestlers and as much CO2 as boiling water for 643 cups of tea
  • The amount of carbon that 1 tree absorbs in a year
  • 11kWh of energy (enough electricity to drive an electric car 71km!)

These promising results were achieved, on one hand, through the use of sustainable web design principles putting people and planet well-fare to the foreground when making functional and aesthetic choices. 

On the other hand, opting for a green and local web host was crucial, not only to be server-friendly, but also to give back to the environment. Our website is hosted by Infomaniak, a carbon neutral, sustainable and socially responsible hosting provider whose products and data centres are exclusively developed and located in Switzerland. 

With energy efficiency at heart and compliance to international standards, we are proud to say that our website is therefore running on sustainable green energy. By making sure we meet ambitious standards for ourselves, we ensure we can deliver the best solutions for you.


[1] The Independent, 2016. “Global warming: Data centres to consume three times as much energy in next decade, experts warn”.

[2] International Telecommunication Union, 2019. Statistics.

06 May 2021 – 4 min read