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CSR

CSR (Corporate Social Responsibility) comprises all company implementations aiming at respecting sustainable development principles (social, environmental and economic).
Sustainable development is the idea that human societies must live and fulfil their needs without compromising the ability of future generation to fulfil their own.

The European Union’s definition of CSR:
The European Commission, in its 3rd Communication on CSR (2011) defined CSR as “the responsibility of enterprises for their impact on society”. In order to offer a framework for companies wishing to get involved in sustainable development, the EU has also published a Green Paper on Corporate Social Responsibility in 2001. It defined CSR as follows: “the integration of social and environmental concerns in a company’s business operations and in its interaction with its stakeholders on a voluntary basis. […] Being socially responsible means not only fulfilling legal expectations, but also going beyond compliance and investing “more” into human capital, the environment and the relations with stakeholders.”

In an increasingly fluid work environment (remote working, digital technologies, co-working spaces…), employee engagement is becoming less physical and more based on “morals”.

Nowadays, to engage employees, but also to attract new talents, what most comes into play is a company’s ability to commit to today’s societal and environmental issues and to build on it.

In this manner, employees involved in their company’s CSR policy are happier and therefore more committed, motivated and productive.

71% of employees want their employer to offer more opportunities to get involved in actions to improve their company’s social and environmental impact.

58% say that CSR is an important criteria in the work they choose. Some even place this criteria above salary.

51% of workers declare not wanting to work for a company that does not have a strong social and environmental commitment.

Generally, 70% of employees state that they would be more “loyal” and more “faithful” towards their employer if the latter were really involved in an environmental responsibility policy.

79% of young people from Generation Z place CSR as a criteria in their job search, and 76% of them place CSR above salary in these criteria.

Sources: Harvard Business Review, Glassdoor, Korn Ferry

Uniting employees around a meaningful activity, key to company performance and influence.

Economic benefits: gaining competitive edge and increasing the success rate in calls for Proposals.

4/5 of eco-friendly companies have seen their business profits improve.

21% more profitability.

65% of clients are willing to pay more for a product/service offered by an eco-friendly company.

Increased customer loyalty: improving your brand image and meeting customer and partner expectations.

90% of customers expect brands to make commitments!

85% of millennials are willing to recommend a brand committed to being environmentally responsible.

70% of customers are ready to switch brands based on their sustainability commitments.

Improved employer brand: attracting and keeping talents, increasing employee motivation and pride, and standing out from competitors.

57% decrease in employee turnover.

78% of employees would rather join a company with a CSR policy.

51% of employees say they do not want to work for a company that does not have a strong social or environmental commitment.

Sources : McKinsey, Gallup 

Environmental Impact

All the data used to calculate your carbon footprint, water consumption and waste comes from scientific studies approved by the ADEME (the French Environment and Energy Management Agency) which is dedicated to studying these topics.

Even if the carbon rate remains perfectly valid, it does have limitations. For any carbon estimation, there can be a 5 to 20% uncertainty on the calculated carbon footprint.

The carbon footprint of a product or service indicates the total greenhouse gas emissions generated by that product or service during its life cycle. From its production, distribution to its consumption.

To calculate a carbon footprint, all the different types of greenhouse gases emitted during the product or service life cycle must be taken into account.

These gases (CO2, CH4, N2O etc.) have a different impact on the climate. Emissions are converted into CO2 equivalent (carbon dioxide, hence the term carbon footprint), by using the GWP factors (Global Warming Factors) provided by the IPCC (Intergovernmental Panel on Climate Change).

Individual commitment towards a low-carbon lifestyle and consumption habits is essential to reach carbon emission reduction targets and carbon neutrality.

According to the French General Commission on Sustainable Development (CGDD), the average carbon footprint of a French person was 11.2 tonnes of CO2 equivalent per capita per year in 2019.

Although this carbon footprint is relatively stable since 1995, it remains incompatible with the Paris Agreement targets (COP 21) and limiting global warming to +2°C by 2100. In its October 2018 report on the effects of a 1.5°C warming, the Intergovernmental Panel on Climate Change (IPCC) detailed the cumulative amount of CO2 that could still be emitted while not exceeding a 2°C warming by 2100.

Considering the world population evolution by 2100, and respecting a strictly equal distribution of the amount of CO2 emissions, each individual’s “CO2 budget” should be between 1.6 t (low hypothesis) to 2.8 t (high hypothesis) per year by 2100.

Security and Confidentiality

POMMINE and its EveryAct product and service are subject to GDPR and committed to using your data to no other ends than that of the services we offer. We never use your data for commercial purposes, and do not grant any partner access to your data.

Therefore, no data is shared within our outside the frame of our platform without your consent. For example, your report will never be automatically shared on the platform. Only you can decide to make it publicly available.

Contact Us

Your feedback is valuable. Please write to us at: contact@pommine.com

We promise to give you a response, we are always looking to improve Every Act with our community of users.

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